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The Submissions Funnel for MGAs and Wholesalers
Data · Blog

The Submissions Funnel for MGAs and Wholesalers

Received to quoted to bound, with conversion at every step

The funnel every MGA runs on is submissions received, quoted and bound. Most MGAs track those numbers in spreadsheets, when they track them at all.

One view of the whole funnel

ennabl AI's Submissions Funnel dashboard, built for MGAs and wholesalers, shows the full path from received to quoted to bound, with the conversion ratios that matter:

  • Received-to-quote
  • Quote-to-bind
  • Received-to-bind

It breaks down by product line, so you can spot, for example, that GL converts at a 50% quote-to-bind while property sits at 20%, and start asking why.

Part of a complete MGA analytics suite

The funnel sits alongside MGA analytics covering program performance, production by sub-producer agency, and premium by capacity provider. Everything is framed for wholesale: revenue means what the MGA actually keeps after sub-producer payout, not a gross figure that flatters the truth.

It's conversational too. Ask "what's my bind ratio with Carrier X this year?" in chat, and the answer comes straight from your submission data.

The funnel was always there. Now it's on one page.

Try it free at ennabl.ai